The Claim Now on a business listing details page allows the real business owner to establish the ownership by verifying with the site-admin. Once the site-admin verifies and accepts the claim request, then only a business owner listing gets a Claimed badge.
Every business owner is not required but recommended to go through the claim process to make sure their business is not claimed by someone else and also to gain the trust of their customers.
To further explain this we have described claim feature along with a use case in details below:
Here is a typical scenario where a user will claim a business listing.
If a business is already listed in a directory, the business owner can request to claim their business listing by verifying and establishing their identity as a real business owner to get the most out of a directory.
Use case Example: John’s Pizza Shop in downtown
John runs a pizza shop in downtown called Best Pizza Place and he comes across your awesome directory called the-downtown-pizzerias.com, where you list all the pizza shops in the downtown area.
John is surprised to see his pizza shop is already listed on the-downtown-pizzerias.com but he doesn’t have access to manage the listings, he quickly notices claim button (see below) and clicks on claim link.
He is prompted to sign-in/sign-up.
Once signed in user can claim by filling out the form with the additional details for verification based on the local guidelines and policy.
Once claim is approved the Claimed badge will show next to the listing name and the option to claim will disappear. The Claim roughly takes about 24hrs for approval.